Minimalistic products on store shelves

Real® Codes

The easiest and most relevant way to deliver the information that consumers really want.

Create a complete brand experience

Your product in one hand. Your fresh content in the other.

A single scan of a Real Code instantly connects your customers to multi-media content that supports purchase decision-making and overall ownership specific to the product in hand.

man wearing mask scans drink carton in grocery store aisle

Personalization for Products at Scale

Surprise and delight your customers with more at the point of sale — and/or afterwards!

Our Real codes deliver a customized experience based on the product in customers hands. Instantly connect people with a digital content library of all the resources your brand has created to support them. Give consumers instant access to:

  • Brand Philosophy
  • Product Manufacturing & Impact
  • Instructional How-To Content
  • Brand Sustainability Efforts
  • Product Manuals
  • Warranty & Safety Information
  • Directions and How-tos
  • Care & Support
  • Related Products & Promotions

Customers have the option to use the Real App to retain access to this information post-scan, so customers can easily access it throughout the product’s life.

73%

of those surveyed indicated that product traceability is very important and 71% of them are willing to pay a premium for brands that provide it.
Source: IBM Institute of Business Value x NRF, 2020

A Real QR code

Sustainable Packaging

Do more with less

Let’s face it, packaging is a communications channel just like any other. Except packaging is guaranteed to make physical contact with your customers, and yet, is designed to be tossed after opening. Our digital asset management platform helps you reduce overall packaging costs, as well as, organizes and delivers your most relevant content to consumers based on the products they buy.

Brand Protection & Authentication Options

Protect customers from in-market counterfeits while gaining last-mile metrics

Our product labeling option lets consumers authenticate products before use – instantly and without an app — to give your customers peace of mind that they are investing in the genuine brand experience.

Know more about your customers

Use the Real Dashboard to understand what product information is being accessed and what your customers really care about.

Woman working at a laptop using the Real® Brand Dashboard

Next-level product ownership

Continue to engage with customers and build trust beyond the point of purchase with meaningful CTAs