Make your products smarter with GS1 Digital Links
Roll out Digital Links across your organization with ease using Real® , the responsible platform built by manufacturers for manufacturers.
The Real® Platform is GS1 Digital Link Ready!
Real® Content Management
Give your Marketing access to manage content, assets, CTAs, and analytics.
Real’s easy-to-use dashboard makes managing and deploying fresh content a snap!
Use content tools that go beyond static product information pages and build engagements that benefit your customers, retailers and internal teams.
Real® Product Codes
Give your Operations the flexibility to work anyway they need to.
Large or small, Real gives your team tools to generate codes or integrate with third-party data.
GS1 Digital Link compliant codes with batch, lot, variant, production dates, and serialization can be handled with ease through the Real® API — or, if needed, have Real generate codes for you with just a few clicks!
Real® Brand Dashboard
Gain access to the consumer while respecting your sales partners.
Deliver context-based content that’s dynamically rendered based on where, when and by whom each code is scanned.
Real’s platform supports geofencing of product experiences for specific partner locations, regional and regulatory requirements, and unlimited CTAs all while protecting the privacy of the consumer and respecting the critical role of your sales partners.
Real® Mobile App
Help your consumers find what they need, when they need it.
Customers can keep information — even after the packaging or inserts are recycled.
One scan of a Real Code and your consumers can have permanent access to all your product content (and current CTAs) without having to bookmark it.
Turn your packaging into a communications channel
All the tools you need to generate GS1 codes and deliver product content in minutes.
Real gives you everything needed to create code, deliver content, and gather feedback — all while respecting your retail partners and consumers!
Products
- Integrate GS1 Digital Links and start engaging your customers.
- Deliver your message at the POS or during ownership without forcing customers to Google and get lost.
- Create and test CTAs for customers with your product in their hands.
Company
- Highlight your why and promote your brand, digitally.
- You control of your messaging — we do not score companies.
- Continuously gain insights into your customers’ behavior and motivations to improve future products, sales and marketing.
