Environment
Highlights business practices that positively impact or conserve our resources. This section can include sustainable business practices and products to responsible packaging and recycling programs and more.
Impact-Driven Transparency
Real® is a brand transparency platform that bridges the gap between socially conscious consumers and brands working to make a difference.
Consumers demand more transparency from the brands they shop
Real® gives them just that
Real® Mobile App
A Consumer-Centered Solution
Available for Android and iOS, The Real App lets consumers make more informed, values-based purchase decisions while allowing brands to deliver on the increased demand for more transparency from brands about their business practices.
Real® Product Codes
Product-Level Insights
with Real Codes
Real Codes give consumers a deeper view into product-level impact information and deliver resources to enhance product ownership. Utilize our serialized codes to gain a new level of insight into your brand’s supply chain, allow consumers to authenticate your products, and build more trust with your customers.
Real® Brand Dashboard
It’s time to get Real
Your customers expect it
The Real Platform fulfills the consumer demand for more responsibility, transparency, and accountability from brands that claim ethical and sustainable business practices.
The Real Brand Dashboard is a cloud-based content management solution that enables brands to own their impact narrative and build trust through honest, human-centered communication with their directory profile.
The Real App
A channel for brands committed to making the world a better place
Discover Our Impact Areas:
Supply Chain
Showcases ethical treatment of people and animals throughout the product life cycle. This section highlights fair trade and labor practices, animal welfare practices, factory worker empowerment, supply chain standards, and more.
Citizenship
A closer look at how companies contribute to the wider community. This area highlights the ways companies give back and support causes and communities through philanthropic efforts, community engagement programs, and employee volunteerism.
Diversity & Equity
Companies are inherently groups of individuals. This section explores the diversity, equity and inclusion within a company’s workforce. This section can include mentions of diverse leadership positions to wage equality to education and inclusivity training and programming.
Product Safety
Features overarching health and safety information about a brand’s product portfolio. This section details what ingredients and materials are used and are not used in products. Safety standards and testing processes can also be included.
I’ve never rated an app immediately after downloading it, however, the idea of supporting through using and shopping with ethically based companies is five stars!”
REAL® APP USER
You’re in Good Company
- Baby
- Beauty
- Food & Beverage
- Personal Care
- Sports & Outdoor
One App
Two Ways to Engage
From the brand level to the product level, The Real App shows your customers what you do to create a more sustainable and ethical economy.
Starting at $39/Month
Your Brand
Manage your brand’s directory to best reflect your sustainability efforts and get real-time analytics on your brand dashboard.
Starting at $99/Month
Your Products
Our serialized codes allow packaging to go deeper and provide consumers with insights into the supply chain, product authentication and more.
About Authentic Labs
Our team is comprised of people with a profound belief that we can all make strides to make the world a better place. We are a bunch of passionate do-gooders focused on fulfilling our social responsibility and finding new ways to leave the world better than we found it.
