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Impact-Driven Transparency

Real® is a brand transparency platform that bridges the gap between socially conscious consumers and brands working to make a difference.

Consumers demand more transparency from the brands they shop.

Real® gives them just that.

Real® Mobile App

A Consumer-Centered Solution

Available for Android and iOS, The Real App lets consumers make more informed, ​values-based ​purchase decisions while allowing brands to deliver on the increased demand for more transparency ​from brands ​about their business practices​.

Real® Product Codes

Product-Level Insights

with Real Codes

Real Codes give consumers a deeper view into product-level impact information and deliver resources to enhance product ownership. Utilize our serialized codes to gain a new level of insight into your brand’s supply chain, allow consumers to authenticate your products, and build more trust with your customers.

Real® Brand Dashboard

It’s time to get Real
Your customers expect it

The Real Platform fulfills the consumer demand for more responsibility, transparency, and accountability from brands that claim ethical and sustainable business practices.

The Real Brand Dashboard is a cloud-based content management solution that enables brands to own their impact narrative and build trust through honest, human-centered communication with their directory profile.

Are you ready to practice Radical Transparency?

Radical Transparency is a call to arms for brands that are ready to deliver on the consumer expectations of today. We wrote a whitepaper to teach you how.

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The Real App

A channel for brands committed to making the world a better place

Discover Our Impact Areas:

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Highlights business practices that positively impact or conserve our resources. This section can include sustainable business practices and products to responsible packaging and recycling programs and more.

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Supply Chain

Showcases ethical treatment of people and animals throughout the product life cycle. This section highlights fair trade and labor practices, animal welfare practices, factory worker empowerment, supply chain standards, and more.

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A closer look at how companies contribute to the wider community. This area highlights the ways companies give back and support causes and communities through philanthropic efforts, community engagement programs, and employee volunteerism.

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Diversity & Equity

Companies are inherently groups of individuals. This section explores the diversity, equity and inclusion within a company’s workforce. This section can include mentions of diverse leadership positions to wage equality to education and inclusivity training and programming.

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Product Safety

Features overarching health and safety information about a brand’s product portfolio. This section details what ingredients and materials are used and are not used in products. Safety standards and testing processes can also be included.

I’ve never rated an app immediately after downloading it, however, the idea of supporting through using and shopping with ethically based companies is five stars!”


You’re in Good Company

  • Baby
  • Beauty
  • Food & Beverage
  • Personal Care
  • Sports & Outdoor
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About Authentic Labs

Our team is comprised of people with a profound belief that we can all make strides to make the world a better place. We are a bunch of passionate do-gooders focused on fulfilling our social responsibility and finding new ways to leave the world better than we found it.