Environment
Highlights business practices that positively impact or conserve our resources. This section can include sustainable business practices and products to responsible packaging and recycling programs and more.
Enhanced brand experiences with one scan.
We help brands deliver product information and transparency to build trust and deepen relationships with customers.
Your product’s packaging is the most valuable communication channel your brand has. Make it count with Real®
The Real® Mobile App
Help Consumers Find What They Need, When They Need It.
Keep information — even after the packaging or inserts are recycled.
One scan of a Real Code and your consumers can have permanent access to how-to videos, manuals, product safety, care and handling, support, sustainability, ethics, corporate giving, recycling and whatever else you need to communicate. Download our Impact Messaging worksheet to create your product journey with Real technology.
Real® Product Codes
Print less, save costs, deliver more.
Bridge the gap between the physical product and digital content.
Real Codes give consumers a richer product experience by providing information and context that has the power to not influence the purchase decision, but also support and serve your customer throughout product ownership. 94% of consumers have scanned codes in the past year and 75% expect to continue using them in the future.
Is your brand using QR codes to their maximum potential? It is time to think outside the box and create a better brand experience.
Real® Brand Dashboard
Analytics that Show How Your Information Is Being Used.
Use the Real Dashboard to understand what product information is being accessed and what your customers really care about.
The Real Brand Dashboard is a cloud-based content management solution that enables brands to create, manage and measure both code scans and the corresponding content. We provide initial and ongoing strategy and tech support with real humans.
Real® Mobile App
Reward customers with a meaningful call-to-action.
Take advantage of the moment a customer has your product in hand.
Go beyond usual links to sales site information with engagements that benefit customers like discounts on future purchases, exclusive content for owners, access to loyalty programs, etc. We provide initial and ongoing strategy and tech support with real humans to help you develop trust and repeat purchases.
The Real App Impact Areas
Research-based and organized for brands committed to making the world a better place.
Manufacturing
Showcases ethical treatment of people and animals throughout the product life cycle. This section highlights fair trade and labor practices, animal welfare practices, factory worker empowerment, supply chain standards, and more.
Community
A closer look at how companies contribute to the wider community. This area highlights the ways companies give back and support causes and communities through philanthropic efforts, community engagement programs, and employee volunteerism.
Diversity & Inclusion
Companies are inherently groups of individuals. This section explores the diversity, equity and inclusion within a company’s workforce. This section can include mentions of diverse leadership positions to wage equality to education and inclusivity training and programming.
Ingredients
Features overarching health and safety information about a brand’s product portfolio. This section details what ingredients and materials are used and are not used in products. Safety standards and testing processes can also be included.
I’ve never rated an app immediately after downloading it, however, the idea of supporting through using and shopping with ethically based companies is five stars!”
REAL® APP USER
You’re in Good Company
- Baby
- Beauty
- Food & Beverage
- Personal Care
- Sports & Outdoor
About Authentic Labs
Our team is comprised of people with a profound belief that we can all make strides to make the world a better place. We are a bunch of passionate do-gooders focused on fulfilling our social responsibility and finding new ways to leave the world better than we found it.
