One Product Identity.
One Product Identity.
Every Downstream Application.
Every Downstream Application.
Authentic Labs helps manufacturers transform every physical product into a trusted digital asset through one enterprise platform supporting GS1 Digital Link, Amazon Transparency, consumer engagement, authentication and future connected-product experiences.
Authentic Labs helps manufacturers transform every physical product into a trusted digital asset through one enterprise platform supporting GS1 Digital Link, Amazon Transparency, consumer engagement, authentication and future connected-product experiences.
Trusted by Industry.
Built for the Future.
GS1 US
Executive Solution Provider
Transparency
Solutions
Preparing Manufacturers
for Sunrise 2027
Trusted by Industry. Built for the Future.
GS1 US Executive Solution Provider
Transparency Solutions
Preparing Manufacturers for Sunrise 2027
Trusted by Industry.
Built for the Future.
GS1 US
Executive Solution Provider
Transparency
Solutions
Preparing Manufacturers
for Sunrise 2027
Solutions for Today. Built for What's Next.
Solve what's urgent — Amazon Transparency and Sunrise 2027 — on a platform built for where product identity is headed.
Amazon Transparency
With Serialized Digital Links
Protect your brand from counterfeits by leveraging serialized GS1 Digital Links and meet Amazon requirements with confidence.
No second label needed
Amazon-recognized serialization
Eliminate duplicate packaging cost
One code, multiple programs
Amazon Transparency
With Serialized Digital Links
Protect your brand from counterfeits by leveraging serialized GS1 Digital Links and meet Amazon requirements with confidence.
No second label needed
Amazon-recognized serialization
Eliminate duplicate packaging cost
One code, multiple programs
GS1 Digital Link
The global standard for product data
Give every product a single scannable identity built on the GS1 standard — ready for compliance, commerce, and every experience you build on top of it.
Sunrise 2027 ready
One code, one identity
AI-generated content
Update anytime, no reprinting
GS1 Digital Link
The global standard for product data
Give every product a single scannable identity built on the GS1 standard — ready for compliance, commerce, and every experience you build on top of it.
Sunrise 2027 ready
One code, one identity
AI-generated content
Update anytime, no reprinting
Connected Product Identity
One identity, every application
Your product's digital identity doesn't stop at compliance — it's the foundation for authentication, engagement, and whatever comes next.
One identity, every use case
Built for what's next
Authentication built in
Engagement after the sale
Connected Product Identity
One identity, every application
Your product's digital identity doesn't stop at compliance — it's the foundation for authentication, engagement, and whatever comes next.
One identity, every use case
Built for what's next
Authentication built in
Engagement after the sale
Solutions for Today. Built for What's Next.
Solutions for Today. Built for What's Next.
Solve what's urgent — Amazon Transparency and Sunrise 2027 — on a platform built for where product identity is headed.
Amazon Transparency
With Serialized Digital Links
Protect your brand from counterfeits by leveraging serialized GS1 Digital Links and meet Amazon requirements with confidence.
No second label needed
Amazon-recognized serialization
Eliminate duplicate packaging cost
One code, multiple programs
Amazon Transparency
With Serialized Digital Links
Protect your brand from counterfeits by leveraging serialized GS1 Digital Links and meet Amazon requirements with confidence.
No second label needed
Amazon-recognized serialization
Eliminate duplicate packaging cost
One code, multiple programs
GS1 Digital Link
The global standard for product data
Give every product a single scannable identity built on the GS1 standard — ready for compliance, commerce, and every experience you build on top of it.
Sunrise 2027 ready
One code, one identity
AI-generated content
Update anytime, no reprinting
GS1 Digital Link
The global standard for product data
Give every product a single scannable identity built on the GS1 standard — ready for compliance, commerce, and every experience you build on top of it.
Sunrise 2027 ready
One code, one identity
AI-generated content
Update anytime, no reprinting
Connected Product Identity
One identity, every application
Your product's digital identity doesn't stop at compliance — it's the foundation for authentication, engagement, and whatever comes next.
One identity, every use case
Built for what's next
Authentication built in
Engagement after the sale
Connected Product Identity
One identity, every application
Your product's digital identity doesn't stop at compliance — it's the foundation for authentication, engagement, and whatever comes next.
One identity, every use case
Built for what's next
Authentication built in
Engagement after the sale
Solutions for Today. Built for What's Next.
Solve what's urgent — Amazon Transparency and Sunrise 2027 — on a platform built for where product identity is headed.
Solve what's urgent — Amazon Transparency and Sunrise 2027 — on a platform built for where product identity is headed.
Amazon Transparency
With Serialized Digital Links
Protect your brand from counterfeits by leveraging serialized GS1 Digital Links and meet Amazon requirements with confidence.
No second label needed
Amazon-recognized serialization
Eliminate duplicate packaging cost
One code, multiple programs
GS1 Digital Link
The global standard for product data
Give every product a single scannable identity built on the GS1 standard — ready for compliance, commerce, and every experience you build on top of it.
Sunrise 2027 ready
One code, one identity
AI-generated content
Update anytime, no reprinting
Connected Product Identity
One identity, every application
Your product's digital identity doesn't stop at compliance — it's the foundation for authentication, engagement, and whatever comes next.
One identity, every use case
Built for what's next
Authentication built in
Engagement after the sale
Download the GS1 Digital Link Compliance Checklist
Sunrise 2027 is right around the corner and retailers are requiring the new GS1 Digital Links on packaging.
Use our comprehensive checklist to ensure your GS1 Digital Link implementation meets requirements for North American and European markets. A download link will be sent to your email.
Deliver on the Next-Gen Barcode
Implement compliant GS1 Digital Links that respect your trading partners, add value, build engagement, respect privacy, and gather actionable insights
Implement compliant GS1 Digital Links that respect your trading partners, add value, build engagement, respect privacy, and gather actionable insights
The Real App
To Stay Organized
Content Blocks
Making Updates Easy
Unlimited CTAs
Surveys, Polls and Links
Custom Experiences
By Product and Brand
User Management
Control Access
Content Blocks
To Make Updates Easy
Unlimited CTAs
Motivate Engagement
Surveys, Polls and More
Crafted Experiences
By Product and Brand
User Management
Control Access
The Real App
To Stay Organized
DAM and PIM Integration
DAM and PIM Integration
Integrate and leverage your existing DAM and PIM data into meaningful consumer experiences.
Variable Data Code Support
Variable Data Code Support
Use third-party or our code generation tools to embed lot, batch, dates and other imperative data.
Exceed Retail Partner Expectations
Exceed Retail Partner Expectations
Codes on pack resolve to our non-selling domain to respect your retail partners.
Enhance Product Ownership
Enhance Product Ownership
Most scans happen at home, after the purchase. TrueContent generates owner-focused experience content automatically — usage guidance, care tips, and contextual help — tuned to your product category from a few guided questions.
Scale with the Solution that Makes Teams More Efficient and the Tools to Grow Sales
Control the Message
Go beyond static product information to build engagements that benefit your customers and internal teams.
Gather Insights
Our analytics help you learn what information matters to consumers while protecting and respecting their privacy.
Custom CTAs
Gather product-specific feedback with polls and surveys to influence future development and marketing.
Close the Loop with Real
Control for Operations.
Tools for Marketing.
For Operations
Create and generate GS1 Digital Links that map directly to product experiences, allow marketing to do their magic, then access and download actionable last-mile analytics.
For Marketing
TrueContent does the heavy lifting your team doesn't have time for — generating owner-focused experience content from an industry-specific wizard, complete with a rationale report so you understand every content decision. Add CTAs, launch, and measure.
Close the Loop with Real
Control for Operations.
Tools for Marketing.
For Operations
Create and generate codes that map directly to product experiences, allow marketing to do their magic, then access and download actionable last-mile analytics.
For Marketing
The Real Solution
The Trusted Platform for Manufacturers to Engage Customers and Gather Insights
Codes
Create and manage product codes that enable anyone to find answers to their questions about the thing in front of them.
Experiences
Create and manage rich product experiences that engage and invite participation and feedback.
Brand
Control the message and promote your brand with important information rewarding engagements.
The Real Solution
The Trusted Platform for Manufacturers to Engage Customers and Gather Insights
Codes
Create and manage product codes that enable anyone to find answers to their questions about the thing in front of them.
Experiences
Brand
Ready to Modernize Your Product Identity?
Let's discuss your business goals and build a roadmap that delivers immediate value and long-term growth.
GS1 US Executive Partner | Amazon Transparency Integrator | Digital Link Specialists
Ready to Modernize Your Product Identity?
Let's discuss your business goals and build a roadmap that delivers immediate value and long-term growth.
GS1 US Executive Partner | Amazon Transparency Integrator
Ready to Modernize Your Product Identity?
Let's discuss your business goals and build a roadmap that delivers immediate value and long-term growth.
GS1 US Executive Partner | Amazon Transparency Integrator | Digital Link Specialists