Especially in a mid-pandemic world, establishing trust has never been more important for brands. It’s no longer enough for brands to deliver a quality product, consumers are demanding accountability from businesses to solve key societal issues like; environmental conservation, ethical labor and sourcing, diversity and equity.
While many businesses are stepping up to do their part, there is a clear gap in transparency and communications with consumers about these efforts. It's not enough for brands to pledge authenticity and responsible business practices, consumers want proof.
The answer is Real. Inspired by the increasing demand for transparency from consumers, Real Technology was developed to allow brands to deliver on promises beyond products alone.
A new communications channel to deliver on the increased demand from consumer for brand transparency and accountability
A trustworthy source for responsibility-related brand and product information that empowers more intentional purchase decisions
Responsible, transparent brands reap both revenue and loyalty
Say brands should make it easier to see its values and its position on important issues at the point of sale (Source: Edelman Earned Brand Report, 2018)
Want to buy from a company closely associated with social, environmental and political issues (Source: US online consumer survey, Forrester, 2019)
would pay more for sustainable and eco-friendly products (Source: Global Web Index, 2020)
would pay more to ensure product authenticity where sustainability attributes are important (Source: IBM Institute for Business Value, 2020)
The Real app is a do-gooder’s guide to discover, learn about and support responsible brands that are committed to making an impact solving key societal problems in today’s world. Combined with our product labeling technology, Real provides assurance to consumers about the product in their hands — from its origin to their homes.
Why wait any longer? Get Real today.
Complete this form to see Real Technology in action and see how your company can benefit from Real brand protection and customer empowerment.