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Authentic Labs Makes Customer Insights Accessible to Consumer Brands
Real Adds Flexible Tools for Consumer Goods Brands to Reach Customers, Gain Insights and Better Understand Their Customers
6 minute read
Smart packaging solutions are designed to improve product quality, ensure safety, prevent counterfeiting, increase product shelf life, and, importantly, enhance ownership by providing helpful information to the consumer.
You can read all about it here in our blog The Need for Smart and Sustainable Packaging. However in short, smart packing solutions are connected, interactive, and context-aware, meaning the information presented on a consumer’s device is usually contextual to the product in hand. Smart packaging solutions are designed to improve product quality, ensure safety, prevent counterfeiting, increase product shelf life, and, importantly, enhance ownership by providing helpful information to the consumer.
Check out our blog about Your Products Impact to begin or follow the summarized steps below.
If you are struggling with any of these four steps we have it all lined out for you step by step in our guide Your Product Impact. Do not hesitate to reach out to our team of experts for support as you develop smart packaging solution for your products.
We can’t wait to see what you create!
Authentic Labs are the developers of Real®, a platform for marketers to organize, host, and deliver smart and active and product and transparency content from packaging.
Join Real and promote your brand’s transparency and sustainability efforts for free, then add products and smart experiences as needed.