June 2, 2026 at 1 pm ET / 10 am PT
Stay ahead: GS1 Digital Links & Sunrise 2027
Learn what most brands are getting wrong — before it costs them at checkout
This webinar will share important details on how to create GS1 Digital Links that meet checkout requirements and respect your retail partners. We will also discuss how your brand can leverage these new codes to influence the sale, build brand, and gather critical consumer feedback.
Can't make it? Register anyway and we'll send you the recording.
Speakers
Sunrise 2027 is right around the corner. Let's make sure you're ready.
About Andrew Morehead
Andrew brings a unique background to GS1 US as a Global Standards Manager. For 6 years, he specialized in Automatic Identification and Data Capture (AIDC) technology solutions for optimizing supply chain rooted in the healthcare industry across the United States. During the onset of the 2020 pandemic, he witnessed first-hand the breakdown in efficiency within healthcare supply chains due to lack of identification and visibility. This solidified his understanding of the critical role data and technology play in patient safety and in clinical/surgical supply chains to enhance operational efficiency. For over 3 years now with GS1 US, he has further developed his expertise in AIDC technologies through collaborative work that drives interoperability, traceability and transparency worldwide in a multitude of industries. He has a passion for accelerating industry forward to provide efficiencies through extensible data unlocking new capabilities.
About David McCloskey
David McCloskey is Founder and President of Authentic Labs and Founder and Lead Tinkerer for Relevant Play, the toy company that’s best known for delivering Kinetic Sand (apologies for the mess!) and Mad Mattr (way better, you need some!). Prior to creating Authentic and making toys, David led award-winning teams in the game industry to build and deliver online, pay-to-play titles for Microsoft, Sony, Deutsche Telecom and others.
This Webinar Will Cover
The GS1 Digital Link standard — what it is and what it requires
How to build codes that work at checkout and satisfy your retail partners
How brands are using these codes to connect with consumers post-scan
The mistakes we're already seeing — and how to sidestep them
GS1 US EXECUTIVE PARTNER
The scan is just the beginning.
What happens next matters.
Authentic Labs is a GS1 Executive Partner specializing in consumer engagement at the moment of scan. Our Real platform powers GS1 Digital Link destinations that build brand trust, drive loyalty, and deliver measurable results.
Authentic Labs didn't start as a software company. We started as Relevant Play, a toy brand that has been placing Digital Links and QR codes on packaging for years — and building tools to make the most of every scan.
GS1 DIGITAL LINKS
Get ready for GS1 Sunrise 2027
The GS1 mandate for 2D barcodes on retail packaging is only months away. When you factor in packaging lead times, internal approvals, platform setup, and content production, the runway is shorter than most brands realize. The time to start is now — and we can help you move quickly.
