November 20, 2025 at 2pm ET/11am PT

How to Deploy GS1 Digital Links with Purpose

This webinar will share important details on how to create GS1 Digital Links that meet checkout requirements and respect your retail partners. We will also discuss how your brand might leverage these new codes to influence the sale, build brand, and gather critical consumer feedback.

Charts and analytics of product scans.
Charts and analytics of product scans.
Create GS1 Digital Links within a few clicks.
Create GS1 Digital Links within a few clicks.
Create GS1 Digital Links within a few clicks.
GS1 DIGITAL LINKS

Get ready for GS1 Sunrise 2027

Starting 2027, one-dimensional barcodes will no longer meet global retail expectations. Two-dimensional (2D) barcodes hold more data and provide consumers and key stakeholders with more of the information they need, when they need it.

This new code is the GS1 Digital Link and this webinar will show you how to deploy it with purpose.

Webinar Speakers

As former professional athletes and (in David's case) a current toy maker, we promise to make this hour both fun and informative.

Andrew Moorehead

Global Standards Manager

GS1 US

Andrew Moorehead

Global Standards Manager

GS1 US

Andrew Moorehead

Global Standards Manager

GS1 US

David McCloskey

David McCloskey

President & Chief Tinkerer

Authentic Labs

David McCloskey

David McCloskey

President & Chief Tinkerer

Authentic Labs

David McCloskey

David McCloskey

President & Chief Tinkerer

Authentic Labs

FAQ

Quick answers to commonly asked questions.

Couldn’t find what you were looking for?
Write to us at

What is a GS1 GTIN?
What is a GS1 Digital Link QR code?
Can I remove the old retail barcode from my packaging?
How are Brands using the new GS1 Digital Link?
Why shouldn't I just make codes that link to my website?
FAQ

Quick answers to commonly asked questions.

Couldn’t find what you were looking for?
Write to us at

What is a GS1 GTIN?
What is a GS1 Digital Link QR code?
Can I remove the old retail barcode from my packaging?
How are Brands using the new GS1 Digital Link?
Why shouldn't I just make codes that link to my website?
FAQ

Quick answers to commonly asked questions.

Couldn’t find what you were looking for?
Write to us at

What is a GS1 GTIN?
What is a GS1 Digital Link QR code?
Can I remove the old retail barcode from my packaging?
How are Brands using the new GS1 Digital Link?
Why shouldn't I just make codes that link to my website?