December 17, 2025 at 12pm ET/9am PT
Stay ahead: GS1 Digital Links & Sunrise 2027
This webinar will share important details on how to create GS1 Digital Links that meet checkout requirements and respect your retail partners. We will also discuss how your brand can leverage these new codes to influence the sale, build brand, and gather critical consumer feedback.
GS1 DIGITAL LINKS
Get ready for GS1 Sunrise 2027
Starting 2027, one-dimensional barcodes will no longer meet global retail expectations. Two-dimensional (2D) barcodes hold more data and provide consumers and key stakeholders with more of the information they need, when they need it.
This new code is the GS1 Digital Link and this webinar will show you how to deploy it with purpose.
Webinar Speakers
Sunrise 2027 is right around the corner. Let's make sure you're ready.
About Andrew Morehead
Andrew brings a unique background to GS1 US as a Global Standards Manager. For 6 years, he specialized in Automatic Identification and Data Capture (AIDC) technology solutions for optimizing supply chain rooted in the healthcare industry across the United States. During the onset of the 2020 pandemic, he witnessed first-hand the breakdown in efficiency within healthcare supply chains due to lack of identification and visibility. This solidified his understanding of the critical role data and technology play in patient safety and in clinical/surgical supply chains to enhance operational efficiency. For over 3 years now with GS1 US, he has further developed his expertise in AIDC technologies through collaborative work that drives interoperability, traceability and transparency worldwide in a multitude of industries. He has a passion for accelerating industry forward to provide efficiencies through extensible data unlocking new capabilities.
About David McCloskey
David McCloskey is Founder and President of Authentic Labs and Founder and Lead Tinkerer for Relevant Play, the toy company that’s best known for delivering Kinetic Sand and Mad Mattr. Prior to creating Authentic and making toys, David lead teams in the game industry to build and deliver online, pay-to-play titles for Microsoft, Sony, Deutsche Telecom and others.
