The fundamental aim of GS1 Digital Link is to enable anyone to find answers to their questions about the thing in front of them. Real allows brands to deliver on this promise. Real provides brands and retailers the ability to:</>
A GS1 Global Trade Item Number (GTIN) is the unique barcode on all retail products, enabling checkout systems to recognise and process items quickly. Essential for selling both nationally and internationally, the GTIN is a global standard for identifying retail products everywhere.
GS1 Digital Link is the latest barcode standard from GS1 that connects products to the internet by giving each product its own unique web address and home page that can be modified long after the product has left the manufacturing process.
Not yet. Brands must keep the traditional 1D barcode used on retail product until 2027, at which points global computer systems and checkouts should have been updated to support the new GS1 QR code.
The GS1 Digital Link standard extends the functionality of GS1 identifiers (UPC and other codes) beyond their conventional use in supply chains. The new codes convert these identifiers into gateways for enriched consumer interactions and improved traceability. Here are a few ways in which brands are leveraging the new standard:
