Minimalistic products on store shelves


Real® helps reach existing and point-of-sale customers with your digital content to enhance brand experience and build trust.

  1. Point of Sale Conversion
  2. Enhance Customer Experiences
  3. Polls and Surveys
  4. Consumer Insights
  5. Privacy Protection

1. Point of Sale Conversion

Reach existing customers or those at POS.

With your product in one hand and your fresh content in the other consumers will be enticed to make purchases in the moment. Craft and deliver an experience to support purchase decision-making and/or overall ownership specific to the product in hand. Further, you can change this experience over time — all without changing the QR code on products or packaging.

Build trust with an experience that's always accessible

2. Enhance Product Experience

We deliver a customized brand experience based on the product in hand.

Surprise your customers with value at the point of sale — and/or afterwards! Instantly connect people to a digital content library of all the resources your brand has created to support them. Give consumers instant access to:</>

  • Brand Philosophy
  • Product Manufacturing & Impact
  • Sustainability Efforts
  • Care & Support
  • Instructional How-Tos
  • Product Manuals
  • Warranty & Safety Info
  • Related Products & Promotions

Your content is always available.

Your content is always available whether the customer has the Real App installed or not. Customers with the Real App can retain access to this information post-scan, for easy access throughout the product’s life.

3. Call To Action

Reward customers with a meaningful call-to-action.

Take advantage of the moment a customer has your product in hand. Go beyond usual links to sales site information with engagements that benefit customers like discounts on future purchases, exclusive content for owners, access to loyalty programs, etc. Tell stories, ask questions, engage in polls, and more with our custom CTA feature.

Add value with relevant and contextual calls-to-action

4. Consumer Insights

Companies who embrace data-backed insights outperform competitors in virtually every money metric.

Real analytics show you what product and brand information is being accessed to help determine what your customers really care about. Use our CTA tools, polls, surveys and in-app analytics to glean actionable insights to improve your brand marketing, sales and future development.

75% of customers expect to use more QR codes in the future

5. Privacy Protection

We protect your customers and never share data.

We do not collect personally identifiable information on customers or sell our data to third parties. We are here to connect customers and brands with authentic, real information and create a more ethical economy.

Add value with relevant and contextual calls-to-action

6. Real-time Updates

The Real® Dashboard makes adding, updating and publishing a snap.

Each product experience has a unique Real code that never changes, gets overwritten or lost. Real® Codes are not dependent on your website’s structure and the content and purpose can change over time as your business grows.

  • No broken links
  • Flexible CTAs and content that can change with business priorities
  • Email & Phone/Video Support
  • Full App Integration
  • End-to-end Secure Encryption


Real ties QR codes directly to your content so they're never lost or broken

Brand protection & authentication

Protect customers from in-market counterfeits while gaining last-mile metrics.

Rolls of printed and ready-to-apply Real® labels

Packaging is the most valuable communication channel your brand has.
Make it count with Real®

Real connects your customers to your fresh, context specific product information with one simple scan.