About Us
We are passionate about empowering more authenticity and transparency between brands and consumers
Our Vision
Create more consumer peace of mind in the marketplace by influencing a more ethical and sustainable economy
Our team is a mix of experts with manufacturing, strategy, communications, and software development backgrounds who share a mission to build a more sustainable world. We are life-long learners who are driven by our purpose to create an economy that is built on ethical, conscious practices.
We want companies to feel proud of the progress they have made and feel empowered to create more authentic connections with their audience. We collaborate each day to become the leading trusted resource for impact-based brand and product communication.
Our Mission
To be the #1 trusted resource for impact-based brand and product communication
Active Integrity
Intellectual Curiosity
The Art & Science of Creativity
The Spirit of Surprise
The Power of Play
Our Team
Meet the people behind Authentic Labs who make Real Technology possible.
David McCloskey
Founder + President
Read BioDavid McCloskey
Founder + President
With over 8 patents in toy and technology fields, Founder David McCloskey is a creative at heart who never forgot the importance of play. David founded his first company – Relevant Play – in 2003 and was inspired by his success there to provide more authenticity and safety testing within the toy industry.
With Authentic Labs, David puts his manufacturing and consumer goods experience to use to help provide strategic solutions that add value for brands and consumers. When he isn’t working, David spends his time cooking for his family, rolling on the floor with his dog, or cycling.
Madison Salavec
Executive Vice President
Read BioMadison Salavec
Executive Vice President
Madison Salavec has over a decade of experience in marketing and strategy with leading agencies. As a lifelong learner, Madison is always seeking new ways to improve the world around her and was inspired to join Authentic Labs to be part of a small team driven by their values and determination.
An avid sneaker collector, Madison is a 1% For the Planet Individual who is proud to lead the Authentic Labs team in fulfilling their vision.
John Beaver
Senior Software Engineer
Read BioJohn Beaver
Senior Software Engineer
John Beavers has worked in software design and development since the early 2000’s. His work has included creating prototypes for government needs and working in R&D with Microsoft. It only took John one meeting with the Authentic Labs team to see their passion and want to be a part of building a great product.
John leads the team in full stack development and helps to vet newer software packages to align the products created by Authentic Labs with our purpose to be difference makers.
Carson Allen
Marketing + Product Manager
Read BioCarson Allen
Marketing + Product Manager
Carson has spent her entire career focusing on understanding people’s attitudes and behaviors in order to discover ways to connect brands with the people who interact. Carson has always been the type of person to be hands-on in life.
She is an aspiring pianist, loves to cook, and is always finding ways to get involved. Her passion to help make the world a better place directed her to Authentic Labs and the ability to help create tools that enable people to make better decisions.
