The Need for Smart and Sustainable Packaging
Packaging is changing. Smart and connected technologies are turning packaging into a digital key that adds value to both the business and consumer.
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About Authentic Labs
Authentic Labs are the developers of Real®, a platform for marketers to organize, host, and deliver smart and active and product and transparency content from packaging.
Join Real and promote your brand’s transparency and sustainability efforts for free, then add products and smart experiences as needed.
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A Green Glossary
Greenwashing (verb): The practice of companies making their products appear to be environmentally sound by putting them in green packages, claiming they are biodegradable (when they are not), etc.
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