Authentic Labs Makes Customer Insights Accessible to Consumer Brands
Real Adds Flexible Tools for Consumer Goods Brands to Reach Customers, Gain Insights and Better Understand Their Customers
9 minute read
Year over year, a manufacturer’s goal is to create products that not only solve real customer problems, but at the same time exceeds that customer’s expectations. Achieving this goal means manufacturers need a foolproof product roadmap that is backed by informed product decisions.
Customer behavior is changing more rapidly than ever; a trend which has left manufacturers with a great deal of pressure. To further complicate the matter, manufacturers can be two or more parties removed from the people who ultimately purchase their products leaving little chance of meaningful engagement. For these manufacturers, it’s all about getting the right products to market faster with the guidance of customer insights, a clear product strategy, and a data-driven product roadmap — all of which can help sell products into retail channels as well!
Customer insights can help manufacturers identify product trends, preferences, and pain points while providing the information needed to enhance their products, services, and overall customer experience. Year over year, a manufacturer’s goal is to create products that not only solve real customer problems, but at the same time exceeds that customer’s expectations. Achieving this goal means manufacturers need a foolproof product roadmap that is backed by informed product decisions.
One simple and effective way to gather customer insights is by using customer surveys. Surveys are an often underestimated tool that can help you analyze past mistakes, evaluate where your brand currently stands, and determine what your future moves should be, so your customers get nothing but the best from your brand.
Here’s a straight-forward example of a customer survey that a consumer goods manufacturer might use to gather insights:
TIP: Go live with something that delivers a small amount of value quickly, then change or expand it to be in line with business priorities. A short, simple survey will open the door for customers to engage directly with your brand while providing you with meaningful insights.
Keep these three things in mind as you personalize your customer survey with questions pertaining to your brand and product.
The above survey example can provide manufacturers with several benefits, including:
Here are a few ways for manufacturers to start engaging with their customers:
Packaging is the single most important medium a manufacture has, owns and controls because it reaches each and every customer — no matter the channel. Leveraging packaging means brands do not incur additional costs. A simple code on packaging, or on an insert, creates the opportunity manufacturers need to begin engaging with their customers.
Authentic Labs, developer of the Real Brand Platform, offers tools to help brands get inside the minds of their target market to better understand customer experience. Real leverages QR codes to deliver product specific experiences for consumer brands that inform and increase brand engagement. With tightly integrated polls, surveys and other CTAs, brands can easily manage, collect and analyze insights from customers across all their sales channels. Real turns products into a custom communications platform to build trust, gain insights and drive sales.
Learn more about Real and open your free brand account here.
Customer insights are crucial for consumer goods manufacturers to continually mold products to customer needs and build experiences that surpass their expectations.. By gathering customer feedback, manufacturers can identify issues, design better products, enhance customer loyalty, create a competitive advantages, and increase revenue. By using surveys like the one above, manufacturers can gather meaningful insights that can be used to make informed decisions that benefit both the manufacturer and, ultimately, their customers.
Filed Under:Brand MarketingCustomer Insights
Authentic Labs are the developers of Real®, a platform for marketers to organize, host, and deliver smart and active and product and transparency content from packaging.
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