About Authentic Labs
This Moment is Different.
For decades, a barcode's job was simple: get scanned at checkout, then disappear. Sunrise 2027 changes that. Every product is about to carry a code that does far more than ring up a sale — one that can authenticate, inform, and connect a product to the brand behind it, long after it's purchased.
We built Authentic Labs because that shift needed a platform designed by people who actually make physical products, not just software for them.
Where We Started
Authentic Labs didn't start as a software company looking for a market. It started inside Relevant Play — the company behind Kinetic Sand and Mad Mattr — because we needed a way to turn our own packaging into something more useful than a barcode that only worked at checkout.
We built the Real Platform, tested it on our own products first, and used what we learned — what worked, what didn't, what actually moved the needle for a shopper standing in their kitchen with a container of Mad Mattr — before ever offering it to another brand.
That's still how we build. Mad Mattr isn't just a product line we happen to also own — it's often the first real-world test case for anything new Authentic Labs ships, including our Amazon Transparency integration.
Products don't stop working for a brand at checkout. A GS1 Digital Link's job is just getting started when the barcode's used to be finished — authentication, consumer engagement, compliance, and whatever comes next, all through a single code.
Compliance is a floor, not a ceiling. Sunrise 2027 and Amazon Transparency are requirements brands have to meet regardless — we build so that meeting them also opens something more useful than a checked box.
A platform should work the way manufacturing actually works. Production runs of 1,000 or 100,000. Printers who need a CSV, not a login. Packaging artwork constraints that are real, not theoretical. We know this because we live it.
PARTNERSHIPS
Built By Manufacturers, For Manufacturers
We manufacture and ship physical products every day — which means every feature we build has to survive contact with a real production line before it reaches yours.