GS1 US EXECUTIVE PARTNER
The right content for the moment that actually matters.
90% of scans happen at home. Most Digital Link experiences are built for shoppers. TrueContent builds them for owners — generating post-purchase content that's genuinely useful, automatically, from a few guided questions.
The Opportunity
A scan at home deserves a different answer than a scan in the store.
What ignites our drive to
move forward?
The purchase is already made. The customer is no longer deciding — they're using. But most brands send their customers to the same product page where they bought the product. That's a lost opportunity.
How TrueContent™ works
A guided wizard, not a blank canvas — your experience builds itself.
STEP 1
Answer a few questions
An industry-specific wizard asks what it needs to know about your product — category, use context, audience, and key details. No lengthy briefs.
STEP 2
TrueContent generates
The wizard drives a purpose-built generation process that produces experience content structured for the post-purchase moment — not repurposed from your PDP.
STEP 3
Review, refine, deploy
Every output arrives with a rationale report explaining what was generated and why — so your team can review with confidence and go live fast.
How TrueContent™ works
A guided wizard, not a blank canvas — your experience builds itself.
STEP 1
Answer a few questions
An industry-specific wizard asks what it needs to know about your product — category, use context, audience, and key details. No lengthy briefs.
STEP 2
TrueContent generates
The wizard drives a purpose-built generation process that produces experience content structured for the post-purchase moment — not repurposed from your PDP.
STEP 3
Review, refine, deploy
Every output arrives with a rationale report explaining what was generated and why — so your team can review with confidence and go live fast.
Meet TrueContent
from a few questions to a complete owner experience
Know Your Product
TrueContent starts where it matters — with what your product actually is and who's using it. Tell us your product name, category, and a few key details, and the wizard builds the foundation for an experience that's specific to what's in the customer's hands — not a generic template.
Honor the Promise on Pack
The words printed next to your code — "Scan for how-to videos" or "Scan to get the most out of your product" — are a promise to the person who just bought it. TrueContent takes that promise seriously. Enter your on-pack CTA and the generated experience is built to deliver on it, so every scan earns the trust your packaging already asked for.
Bring In What You've Already Built
If you've already set up CTAs, surveys, or content blocks in Real, TrueContent knows how to use them. Select what's relevant and they'll be woven into the generated experience — so you're building on your existing work, not starting over.
Add What Owners Actually Need
Instruction manuals, safety guides, registration forms, how-to PDFs — owners scan because they need something. Tell TrueContent what downloadable resources exist for this product and they'll be surfaced at the right moment in the experience, not buried or forgotten.
Show, Don't Just Tell
A great owner experience is more than words. Select the images, videos, and visual assets you want included and TrueContent places them where they'll have the most impact — with recommendations for any gaps in your asset library that would make the experience stronger.
Make It Sound Like You
TrueContent generates content that fits your brand voice, not a generic AI default. Set the tone — playful or authoritative, minimal or detailed — and the output reflects who you are. For Mad Mattr, that means the energy and creativity the brand is known for, carried through every line.
Generate, Review, and Go
In seconds, TrueContent produces a complete owner experience — structured content, a rationale report explaining every decision, and an asset checklist. Review it, refine anything that needs a personal touch, and publish. What used to take days of content strategy is done before your next meeting.
Meet TrueContent
from a few questions to a complete owner experience
Know Your Product
TrueContent starts where it matters — with what your product actually is and who's using it. Tell us your product name, category, and a few key details, and the wizard builds the foundation for an experience that's specific to what's in the customer's hands — not a generic template.
Honor the Promise on Pack
The words printed next to your code — "Scan for how-to videos" or "Scan to get the most out of your product" — are a promise to the person who just bought it. TrueContent takes that promise seriously. Enter your on-pack CTA and the generated experience is built to deliver on it, so every scan earns the trust your packaging already asked for.
Bring In What You've Already Built
If you've already set up CTAs, surveys, or content blocks in Real, TrueContent knows how to use them. Select what's relevant and they'll be woven into the generated experience — so you're building on your existing work, not starting over.
Add What Owners Actually Need
Instruction manuals, safety guides, registration forms, how-to PDFs — owners scan because they need something. Tell TrueContent what downloadable resources exist for this product and they'll be surfaced at the right moment in the experience, not buried or forgotten.
Show, Don't Just Tell
A great owner experience is more than words. Select the images, videos, and visual assets you want included and TrueContent places them where they'll have the most impact — with recommendations for any gaps in your asset library that would make the experience stronger.
Make It Sound Like You
TrueContent generates content that fits your brand voice, not a generic AI default. Set the tone — playful or authoritative, minimal or detailed — and the output reflects who you are. For Mad Mattr, that means the energy and creativity the brand is known for, carried through every line.
Generate, Review, and Go
In seconds, TrueContent produces a complete owner experience — structured content, a rationale report explaining every decision, and an asset checklist. Review it, refine anything that needs a personal touch, and publish. What used to take days of content strategy is done before your next meeting.
Meet TrueContent
from a few questions to a complete owner experience
Know Your Product
TrueContent starts where it matters — with what your product actually is and who's using it. Tell us your product name, category, and a few key details, and the wizard builds the foundation for an experience that's specific to what's in the customer's hands — not a generic template.
Honor the Promise on Pack
The words printed next to your code — "Scan for how-to videos" or "Scan to get the most out of your product" — are a promise to the person who just bought it. TrueContent takes that promise seriously. Enter your on-pack CTA and the generated experience is built to deliver on it, so every scan earns the trust your packaging already asked for.
Bring In What You've Already Built
If you've already set up CTAs, surveys, or content blocks in Real, TrueContent knows how to use them. Select what's relevant and they'll be woven into the generated experience — so you're building on your existing work, not starting over.
Add What Owners Actually Need
Instruction manuals, safety guides, registration forms, how-to PDFs — owners scan because they need something. Tell TrueContent what downloadable resources exist for this product and they'll be surfaced at the right moment in the experience, not buried or forgotten.
Show, Don't Just Tell
A great owner experience is more than words. Select the images, videos, and visual assets you want included and TrueContent places them where they'll have the most impact — with recommendations for any gaps in your asset library that would make the experience stronger.
Make It Sound Like You
TrueContent generates content that fits your brand voice, not a generic AI default. Set the tone — playful or authoritative, minimal or detailed — and the output reflects who you are. For Mad Mattr, that means the energy and creativity the brand is known for, carried through every line.
Generate, Review, and Go
In seconds, TrueContent produces a complete owner experience — structured content, a rationale report explaining every decision, and an asset checklist. Review it, refine anything that needs a personal touch, and publish. What used to take days of content strategy is done before your next meeting.
Meet TrueContent
from a few questions to a complete owner experience
Know Your Product
TrueContent starts where it matters — with what your product actually is and who's using it. Tell us your product name, category, and a few key details, and the wizard builds the foundation for an experience that's specific to what's in the customer's hands — not a generic template.
Honor the Promise on Pack
The words printed next to your code — "Scan for how-to videos" or "Scan to get the most out of your product" — are a promise to the person who just bought it. TrueContent takes that promise seriously. Enter your on-pack CTA and the generated experience is built to deliver on it, so every scan earns the trust your packaging already asked for.
Bring In What You've Already Built
If you've already set up CTAs, surveys, or content blocks in Real, TrueContent knows how to use them. Select what's relevant and they'll be woven into the generated experience — so you're building on your existing work, not starting over.
Add What Owners Actually Need
Instruction manuals, safety guides, registration forms, how-to PDFs — owners scan because they need something. Tell TrueContent what downloadable resources exist for this product and they'll be surfaced at the right moment in the experience, not buried or forgotten.
Show, Don't Just Tell
A great owner experience is more than words. Select the images, videos, and visual assets you want included and TrueContent places them where they'll have the most impact — with recommendations for any gaps in your asset library that would make the experience stronger.
Make It Sound Like You
TrueContent generates content that fits your brand voice, not a generic AI default. Set the tone — playful or authoritative, minimal or detailed — and the output reflects who you are. For Mad Mattr, that means the energy and creativity the brand is known for, carried through every line.
Generate, Review, and Go
In seconds, TrueContent produces a complete owner experience — structured content, a rationale report explaining every decision, and an asset checklist. Review it, refine anything that needs a personal touch, and publish. What used to take days of content strategy is done before your next meeting.
Meet TrueContent
from a few questions to a complete owner experience
Know Your Product
TrueContent starts where it matters — with what your product actually is and who's using it. Tell us your product name, category, and a few key details, and the wizard builds the foundation for an experience that's specific to what's in the customer's hands — not a generic template.
Honor the Promise on Pack
The words printed next to your code — "Scan for how-to videos" or "Scan to get the most out of your product" — are a promise to the person who just bought it. TrueContent takes that promise seriously. Enter your on-pack CTA and the generated experience is built to deliver on it, so every scan earns the trust your packaging already asked for.
Bring In What You've Already Built
If you've already set up CTAs, surveys, or content blocks in Real, TrueContent knows how to use them. Select what's relevant and they'll be woven into the generated experience — so you're building on your existing work, not starting over.
Add What Owners Actually Need
Instruction manuals, safety guides, registration forms, how-to PDFs — owners scan because they need something. Tell TrueContent what downloadable resources exist for this product and they'll be surfaced at the right moment in the experience, not buried or forgotten.
Show, Don't Just Tell
A great owner experience is more than words. Select the images, videos, and visual assets you want included and TrueContent places them where they'll have the most impact — with recommendations for any gaps in your asset library that would make the experience stronger.
Make It Sound Like You
TrueContent generates content that fits your brand voice, not a generic AI default. Set the tone — playful or authoritative, minimal or detailed — and the output reflects who you are. For Mad Mattr, that means the energy and creativity the brand is known for, carried through every line.
Generate, Review, and Go
In seconds, TrueContent produces a complete owner experience — structured content, a rationale report explaining every decision, and an asset checklist. Review it, refine anything that needs a personal touch, and publish. What used to take days of content strategy is done before your next meeting.
Meet TrueContent
from a few questions to a complete owner experience
Know Your Product
TrueContent starts where it matters — with what your product actually is and who's using it. Tell us your product name, category, and a few key details, and the wizard builds the foundation for an experience that's specific to what's in the customer's hands — not a generic template.
Honor the Promise on Pack
The words printed next to your code — "Scan for how-to videos" or "Scan to get the most out of your product" — are a promise to the person who just bought it. TrueContent takes that promise seriously. Enter your on-pack CTA and the generated experience is built to deliver on it, so every scan earns the trust your packaging already asked for.
Bring In What You've Already Built
If you've already set up CTAs, surveys, or content blocks in Real, TrueContent knows how to use them. Select what's relevant and they'll be woven into the generated experience — so you're building on your existing work, not starting over.
Add What Owners Actually Need
Instruction manuals, safety guides, registration forms, how-to PDFs — owners scan because they need something. Tell TrueContent what downloadable resources exist for this product and they'll be surfaced at the right moment in the experience, not buried or forgotten.
Show, Don't Just Tell
A great owner experience is more than words. Select the images, videos, and visual assets you want included and TrueContent places them where they'll have the most impact — with recommendations for any gaps in your asset library that would make the experience stronger.
Make It Sound Like You
TrueContent generates content that fits your brand voice, not a generic AI default. Set the tone — playful or authoritative, minimal or detailed — and the output reflects who you are. For Mad Mattr, that means the energy and creativity the brand is known for, carried through every line.
Generate, Review, and Go
In seconds, TrueContent produces a complete owner experience — structured content, a rationale report explaining every decision, and an asset checklist. Review it, refine anything that needs a personal touch, and publish. What used to take days of content strategy is done before your next meeting.
What TrueContent creates
Three outputs, and content that's ready to deploy.
Experience content
Structured, owner-oriented content built for your GS1 Digital Link experience — usage tips, care guidance, FAQs, and contextual help tuned to your product category.
Experience content
Structured, owner-oriented content built for your GS1 Digital Link experience — usage tips, care guidance, FAQs, and contextual help tuned to your product category.
Differentiator
Rationale report
A summary of what was generated and the reasoning behind each content decision — so your marketing team understands the output, not just the result.
Differentiator
Rationale report
A summary of what was generated and the reasoning behind each content decision — so your marketing team understands the output, not just the result.
Asset recommendations
A curated list of the visual and media assets that would strengthen the experience — video tutorials, diagrams, lifestyle photography — with guidance on where each fits.
Asset recommendations
A curated list of the visual and media assets that would strengthen the experience — video tutorials, diagrams, lifestyle photography — with guidance on where each fits.
Deploy-ready structure
Content arrives pre-structured for the Real Platform — no reformatting or copy-pasting required. From generation to live experience in minutes.
Deploy-ready structure
Content arrives pre-structured for the Real Platform — no reformatting or copy-pasting required. From generation to live experience in minutes.
TrueContent vs. a typical product page
Typical Product Page
Written for an owner in the moment of use
Utility and guidance as the primary content
Tailored by product category and context
Includes a rationale report your team can trust
Typical Product Page
Written for a shopper who hasn't bought yet
Features and benefits as the primary content
Generic across the product line
No rationale for what's included or why
TrueContent Experience
Written for an owner in the moment of use
Utility and guidance as the primary content
Tailored by product category and context
Includes a rationale report your team can trust
Built for your category
TrueContent's wizards are industry-specific so the consumer experience fits your product with the right brand voice.
Toys & play
Consumer electronics
Health & wellness
Health & wellness
Food & beverage
Apparel & footwear
Beauty & personal care
Sports & outdoor
Pet care
More on the way
What sets Authentic apart
We built the Real platform for our own brand first. Relevant Play, the toy company known for Kinetic Sand and Mad Mattr, has been leveraging our codes on pack for years. With Real, you benefit from our experience.
Marketer-first tools
Built for brand and content teams. Powerful capabilities that don't require a developer to unlock.
Marketer-first tools
Built for brand and content teams. Powerful capabilities that don't require a developer to unlock.
Content specialists
We focus on what consumers actually see — engaging, brand-aligned experiences that earn trust at the moment of scan.
Content specialists
We focus on what consumers actually see — engaging, brand-aligned experiences that earn trust at the moment of scan.
Privacy by design
First-party feedback and engagement data, collected without compromising your customers' PII.
Privacy by design
First-party feedback and engagement data, collected without compromising your customers' PII.
Proven in market
Real was developed and battle-tested by our own consumer brand, Relevant Play, before becoming a platform.
Proven in market
Real was developed and battle-tested by our own consumer brand, Relevant Play, before becoming a platform.
Sunrise 2027 ready
We'll help you meet the mandate on time — with content and experiences worth scanning, not just a checkbox.
Sunrise 2027 ready
We'll help you meet the mandate on time — with content and experiences worth scanning, not just a checkbox.
Flexible engagement model
Start full-service and hand off to your team, or go DIY from day one. Our model fits how you work.
Flexible engagement model
Start full-service and hand off to your team, or go DIY from day one. Our model fits how you work.
Ready to make every scan count?
Talk to our team about Full Service, explore the Real Platform, or just ask a question. The 2027 deadline is sooner than it looks — let's get started.
GS1 US Executive Partner | Digital Link Specialist
Ready to make every scan count?
Talk to our team about Full Service, explore the Real Platform, or just ask a question. The 2027 deadline is sooner than it looks — let's get started.
GS1 US Executive Partner | Digital Link Specialist
Ready to make every scan count?
Talk to our team about Full Service, explore the Real Platform, or just ask a question. The 2027 deadline is sooner than it looks — let's get started.
GS1 US Executive Partner | Digital Link Specialist