Full Service GS1 Digital Links + Content

Don't have the time to learn and deliver everything to be GS1 compliant? Let our experienced team leverage your catalog, build your codes, and design branded landing pages that help to drive sales and enhance product ownership.

Professionally-crafted landing pages
Proper Digital Link Resolver setup management
Fully compliant and print-ready GS1 Digital Links
CTAs built around your business priorities
Digital Link usage reports (including attributes)
Downloadable reports and analytics

Book a demo

Proven Functionality at Scale

Get Ready for GS1 Sunrise 2027

Here's what's changing and why it affects your packaging now.

What it is

GS1's industry-wide commitment to replace the 50-year-old UPC with a 2D barcode that carries product data, consumer content, and a direct web link in a single scan.

What it is

GS1's industry-wide commitment to replace the 50-year-old UPC with a 2D barcode that carries product data, consumer content, and a direct web link in a single scan.

Who's driving it

Walmart, Target, Kroger, Dillard's, and 60+ major retailers are already piloting 2D-capable checkout lanes. When they set a shelf-space requirement, it becomes a de facto mandate.

Who's driving it

Walmart, Target, Kroger, Dillard's, and 60+ major retailers are already piloting 2D-capable checkout lanes. When they set a shelf-space requirement, it becomes a de facto mandate.

Why now

This isn't a software update. It's a packaging change. Every SKU needs an artwork revision — which means your real planning deadline is now, not 2027.

Why now

This isn't a software update. It's a packaging change. Every SKU needs an artwork revision — which means your real planning deadline is now, not 2027.

Learn more about Why Sunrise 2027 matters — and what happens if you miss it

How our full service / turnkey solution works

(intake → content creation → review → publish → optimize)

Learn more about Why GS1 Digital Link Landing Pages are Different

How our full service / turnkey solution works

(intake → content creation → review → publish → optimize)

Learn more about Why GS1 Digital Link Landing Pages are Different

How our full service / turnkey solution works

(intake → content creation → review → publish → optimize)

Learn more about Why GS1 Digital Link Landing Pages are Different

The Real Platform

What we actually deliver (scope of work)

Compliant GS1 Digital Links with landing pages that respect your trading partners, answer questions, build engagement, respect privacy, and collect actionable insights

GTIN Registration

Compliant product identity

Resolver Setup

Destination routing

Surveys, Polls and More

Landing Page Creation

Branded experiences

Content Enrichment

Verified, complete product data

Compliance Verification

Tested to GS1 standards

GTIN Registration
Compliant product identity
Resolver Setup
Destination routing
Landing Page Creation
Branded experiences
Content Enrichment
Verified, complete product data
Compliance Verification
Tested to GS1 standards

A/B Testing

Test layouts, messaging, and calls to action across SKUs so your pages improve based on real consumer behavior, not guesswork.

A/B Testing

Test layouts, messaging, and calls to action across SKUs so your pages improve based on real consumer behavior, not guesswork.

CTAs — surveys, polls, and more

Turn every scan into a direct line to your customer with post-purchase surveys, preference polls, and loyalty capture tied to specific products and scan events.

CTAs — surveys, polls, and more

Turn every scan into a direct line to your customer with post-purchase surveys, preference polls, and loyalty capture tied to specific products and scan events.

Multilingual Support

Serve the right language automatically based on device settings — one code, one resolver, any market.

Multilingual Support

Serve the right language automatically based on device settings — one code, one resolver, any market.

Downloadable reports and analytics

Export scan volume, geography, and engagement data by SKU in formats your marketing, ops, and retail teams can use without a dashboard login.

Downloadable reports and analytics

Export scan volume, geography, and engagement data by SKU in formats your marketing, ops, and retail teams can use without a dashboard login.

Book a demo

Full Service: Who It's For

Authentic Labs has the human expertise and operational process behind this new technology — not just the software to deliver a message.

Full Service: Who It's For

Authentic Labs has the human expertise and operational process behind this new technology — not just the software to deliver a message.

You have products that need GS1 Digital Link landing pages but no in-house content team

You're producing SKUs faster than you can staff a content operation.

You have products that need GS1 Digital Link landing pages but no in-house content team

You're producing SKUs faster than you can staff a content operation.

You need to get Sunrise 2027 compliant quickly

The deadline is real and the path to compliance isn't obvious.

You need to get Sunrise 2027 compliant quickly

The deadline is real and the path to compliance isn't obvious.

You want expert-built experiences, not templates

Generic QR destinations won't reflect the brand equity you've built.

You want expert-built experiences, not templates

Generic QR destinations won't reflect the brand equity you've built.

You have a large existing SKU catalog that needs to be migrated and enriched, not just registered

It's not just about getting GTINs into the system — each product needs accurate, verified content. That's a data problem as much as a technical one.

You have a large existing SKU catalog that needs to be migrated and enriched, not just registered

It's not just about getting GTINs into the system — each product needs accurate, verified content. That's a data problem as much as a technical one.

Your marketing team owns the QR code destination but has no idea what a resolver or link type actually is

The standard is written for supply chain engineers. You need someone who can translate it into branded consumer experiences your team can actually hand off.

Your marketing team owns the QR code destination but has no idea what a resolver or link type actually is

The standard is written for supply chain engineers. You need someone who can translate it into branded consumer experiences your team can actually hand off.

You're an importer or distributor repackaging products from international manufacturers

The original supplier doesn't own a US GTIN or maintain compliant digital content. That gap is now yours to solve.

You're an importer or distributor repackaging products from international manufacturers

The original supplier doesn't own a US GTIN or maintain compliant digital content. That gap is now yours to solve.

You're a contract manufacturer or co-packer producing for multiple brands

Your clients expect compliant packaging but digital link management falls outside your core offering — you need a turnkey partner, not another internal system to maintain.

You're a contract manufacturer or co-packer producing for multiple brands

Your clients expect compliant packaging but digital link management falls outside your core offering — you need a turnkey partner, not another internal system to maintain.

You sell through retail partners who are mandating Digital Product Passport readiness

Your buyer has sent a compliance notice. You need to act before your products get delisted, and you don't have time to evaluate DPP platforms.

You sell through retail partners who are mandating Digital Product Passport readiness

Your buyer has sent a compliance notice. You need to act before your products get delisted, and you don't have time to evaluate DPP platforms.

Timeline to Compliance

Unfortunately, there's no universal answer to how long this takes, it depends on your operational requirements.

Compliance depends on where your products are sold, what regulations apply to your category, how many SKUs are in scope, and the current state of your product data. A single product entering one market with clean data behind it looks very different from a 200-SKU catalog with regional variants, multilingual requirements, and ingredient data that lives in three different spreadsheets.

What we can tell you is what our process delivers and roughly when.

For most brands, your first compliant GS1 Digital Link experience — resolver configured, landing page live, standards verified — is ready within two weeks of onboarding. For larger catalogs, full deployment typically runs one to several months depending on scope, the complexity of your content requirements, and how quickly we can work through your product data together.

The variable that surprises most brand owners isn't the technical setup. It's the content. Getting accurate, complete, regulation-ready product information across every SKU is usually where timelines expand — and it's exactly the kind of work most brands don't have the internal bandwidth to absorb on a deadline.

That's why we handle it. From GTIN registration and resolver setup through content enrichment and compliance verification, our team manages the process end to end — so your team isn't the bottleneck.

Ready to know where you stand?

Share your catalog size and target markets and we'll give you a realistic timeline in your first conversation.

Ready to know where you stand?

Share your catalog size and target markets and we'll give you a realistic timeline in your first conversation.

Book a demo