GS1 US EXECUTIVE PARTNER
The scan is just the beginning.
What happens next matters.
Authentic Labs helps brands turn every GS1 Digital Link scan into a meaningful consumer moment — building trust, loyalty, and engagement that lasts well beyond the package.
Brands that treat the Digital Link destination as a strategic asset — not an afterthought — are the ones that build durable relationships and earn real loyalty.
The Real Platform
Built by a brand, for brands
Authentic Labs didn't start as a software company. We started as Relevant Play, a toy brand that has been placing Digital Link codes on packaging for years — and building tools to make the most of every scan.
The Real Platform grew directly out of what we needed as marketers: a way to create engaging post-scan experiences, gather meaningful customer feedback, and do it all without compromising our customers' privacy.
We built it for ourselves first. Now we're making it available to brands who want the same advantage.
Privacy by Design
The Real Platform is built from the ground up with consumer privacy in mind. Collect first-party engagement data and feedback without exposing your customers' PII — fully compatible with CCPA and GDPR requirements.
YOUR CUSTOMERS TRUST YOUR BRAND. WE HELP YOU KEEP IT THAT WAY.
Two ways to work with us
Full Service
We handle everything
Content strategy, design, copywriting, and production — all delivered by our team. Built for brands who want premium Digital Link experiences without adding headcount.
Dedicated content strategist
Brand-aligned design & copy
Ongoing optimization & reporting
GS1 compliance, handled for you
DIY on Real
Your team, our platform
Real gives marketers serious tools to build, publish, and manage Digital Link destinations — no developers required. Move fast without sacrificing quality.
Visual content builder
Analytics & engagement tracking
Multi-product management at scale
GS1 Digital Link resolver included
What sets us apart
We built the Real platform for our own brand first. Relevant Play, the toy company known for Kinetic Sand and Mad Mattr, has been leveraging our codes on pack for years.
